SHADES OF GREEN: Decoding Facts and Hype in Eco-Fashion
- putkaiepl
- 7 days ago
- 1 min read
In the global dimension of eco-fashion, the word "green" can be as vague as it is tantalising. When so many manufacturers claim to be sustainable, how do we identify the genuine from the gimmicks? Let’s uncover the underlying SHADES OF GREEN, where we can gain a better grasp of the reality and hype behind eco-friendly fashion!
Greenwashing is a popular term used by organisations to present themselves as environment-friendly and brands swearing grand promises about sustainability without backing supportive evidence. From misleading labels to exaggerated eco-claims, consumers must cut through the trending jargon and discover what truly makes a brand green.
But here’s the silver lining: By recognising the assorted “shades of green,” and their true value we can become knowledgeable consumers and thereby create real change.
So, what can we do?
🔍Research brands and their practices.
🔍Look for certifications like Global Organic Textile Standard (GOTS) that offer credibility.
🔍Check for transparency in a brand’s supply chain.
🔍Have eyes for quality control in manufacturing practices.
Most of us believe in supporting brands that actually care about our planet while encouraging others to do the same. It's more than just pointing out shortcomings; it is about reaching out and advocating for genuine sustainability in fashion.
Join us on this journey of discovery! Let’s engage, ask questions, and make informed choices supporting eco-friendly practices. Together, we can turn every shade of green into a step closer to a more sustainable future.
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