Most clothing brands are joining the 'conscious' bandwagon around the globe, where sustainability is increasingly becoming a priority. But here’s the twist: not all that is green is gold. GREENWASHED THREADS is a paradox that brings together 'conscious' fashion and the reality of greenwashing, let’s fix this rising dilemma. We’ve all seen it before and now—brands that proudly boast about their eco-friendly credentials while their practices tell a different story. From recycle

In the global dimension of eco-fashion, the word "green" can be as vague as it is tantalising. When so many manufacturers claim to be sustainable, how do we identify the genuine from the gimmicks? Let’s uncover the underlying SHADES OF GREEN, where we can gain a better grasp of the reality and hype behind eco-friendly fashion! Greenwashing is a popular term used by organisations to present themselves as environment-friendly and brands swearing grand promises about sustainabil