In the global dimension of eco-fashion, the word "green" can be as vague as it is tantalising. When so many manufacturers claim to be sustainable, how do we identify the genuine from the gimmicks? Let’s uncover the underlying SHADES OF GREEN, where we can gain a better grasp of the reality and hype behind eco-friendly fashion! Greenwashing is a popular term used by organisations to present themselves as environment-friendly and brands swearing grand promises about sustainabil