Customer Persona: Yeast Infection

Concern of Distress: Yeast Infection

Persona: Rachel, 30, Yoga Instructor

Living the Zen life as a yoga instructor, Rachel is regularly in front of her students, leading by example. But when a pesky yeast infection had taken hold recently, she felt like hiding under a rock. The itching, the burning — it was like her body was betraying her. Rachel was miserable and felt like she'd lost control.

After spending a lot of time in her yoga pants, Rachel often sweats during the sessions and usually doesn’t have time to change immediately after class. She was secretly battling groin itching and tolerating a fishy odour from the dampness underneath. The yeast infection, which she suspects is linked to her synthetic workout clothing. This has made Rachel uncomfortable, especially during her yoga classes, which affects her confidence and focus while teaching.

She delved into natural remedies and learned the importance of probiotics and organic clothing. The medications and the focus on self-care soothed her irritated skin and reduced inflammation. The switch to organic workout clothes was like a breath of fresh air. Within days, her symptoms subsided, and she was back to her downward-facing dog self.

Now, Rachel is not only teaching yoga again, but she is also spreading the word about organic clothing.