Customer Persona: Urinary Tract Infection (UTI)

Concern of Distress: Urinary Tract Infection (UTI)

Persona: Jessica, 43, Corporate Executive

Jessica's life is a whirlwind of boardrooms, deadlines, and constant travel. Business attire and perfumes are Jessica’s supreme ipseity. She often wears body-hugging synthetic shapewear under her suits. As a high-powered corporate executive, she is no stranger to stress. Jessica doesn’t always get the chance to stay hydrated or take regular bathroom breaks.

Lately, Jessica has been feeling pain low down in her tummy and was unwell. But a pre-planned business trip took the lead, and she brushed off her discomfort. She had unrelenting urges to pee during her travels and meetings. Additionally, she relaxed at pools and had beverages, which only worsened her discomfort. After returning from the trip, she felt achy and tired.

Jessica discovered that she had UTI symptoms that caused burning and frequent urination, and it was as though she was unable to empty her bladder completely. She's weary of feeling like she's constantly "on edge," wondering when the next episode will occur.

Time for a change. Jessica is rethinking her clothing choices, seeking breathable fabrics and comfortable silhouettes that prioritize her well-being. She's learning to listen to her body, taking pauses when needed, and staying hydrated on-the-go.

Jessica's story is a reminder that even the most powerful among us can be vulnerable to hidden health struggles. By seeking solutions, she's taking control of her health — and her happiness.