Customer Persona: Ringworm

Concern of Distress: Ringworm

Persona: Karan, 28, Pro Athlete

Karan trains rigorously and faces his fair share of skirmishes on the field, participating in sports that require physical contact. He spends hours in training, often in similar sports uniforms, sweats a lot, and at times doesn't change out of his gear immediately.

But nothing could have prepared him for the frustration and embarrassment of ringworm. Karan recently was stricken with a ringworm infection, in the form of a round, red rash on his inner thigh. The infection is fungal, thriving in the moist environment created by his synthetic clothing. The constant itching and unsightly patches were affecting Karan’s performance on the field, and he was concerned about the potential stigma among his teammates.

At first, Karan assumed it was some minor skin issue, but with the ringworm spreading, he realized he needed to take drastic measures. He changed his soap, laundry detergent and even tried corticosteroid creams; nothing worked there, though. That was until he noticed the culprit in plain sight: inorganic clothes.

He alternated with organic clothes that provided comfort, and untainted natural protection against skin irritations. Within weeks, the ringworm started clearing up, and Karan could focus on his game again, sans letdown.