Customer Persona: Butt Acne

Concern of Distress: Butt Acne

Persona: Rohan, 32, Pilot

Flying higher and feeling higher, Rohan is a young captain who is accustomed to being in control. When butt acne started appearing, he felt like he was losing his wings. Then there was the chaffing from his constant abrading uniform, long hours in the cockpit, and stress from the flight — it was all taking a chip off his skin and swagger. The inorganic clothing only adds to the issue of trapping moisture, sweat, and bacteria against the skin, leading to clogged pores and breakouts.

Rohan tried creams and antibiotics that ended up leaving him with several scars from recurrent acne. Furthermore, the situation got ickier with prolonged sitting and Rohan feeling sharp pricks on his rump while being seated. He was losing his confidence to fly and was even feeling awkward about wearing his uniform.

As a pilot, he couldn't afford to have his skin distracting him from the task at hand. But he didn’t let it get him down. He took action and found the solution — organic underclothes. He wrixled to pure organic fabrics, especially his undies, and bid goodbye to all synthetic bottom wear. Now, Rohan tells every guy who joins him in the sky about how he conquered butt acne and took his confidence to new heights.