Customer Persona: Atopic Dermatitis

Concern of Distress: Atopic Dermatitis

Persona: Hari, 27, Fitness Enthusiast

Hari is an energetic and health-conscious man. He typically enjoys outdoor activities and loves hitting the gym on a daily basis. Usually, he wears synthetic fabrics to manage his workouts and perspiration.

His major pain point was to deal with the common type of eczema, atopic dermatitis, with flare-ups that seemed to worsen after every session of his workout. He has to rely on synthetic fabrics in this sport, at the close, trapping the sweat and irritating his hypersensitive skin.

The most disturbing dermatitis was on his elbows, knees, and the area around his neck, causing discomfort that even made him alter his exercise regimen. He found it very frustrating to deal with his condition, as most inexpensive, fashion-forward apparels are made from synthetic materials. Hari felt irritated to reconsider his choice of clothing and at times would miss exercising altogether.

The truth was that synthetic fabrics and chemicals in his clothing and personal care products often led to intense itching, redness, and discomfort, particularly in his intimate areas. This made him look out for breathable fabrics of natural origin that were gentle on his skin, free from chemicals, and aligned with eco-conscious values.