In our modern age, where sustainability is not merely a trend —but a necessity— there’s a new buzzword in the market: GREENWASHING. But, before you jump to conclusions, let's reconsider greenwashing, what it truly is for, and why it might be the overlooked icon of the fashion industry. Greenwashing frequently gets a bad rap for being deceptive, but let's turn the tide. In an ever-changing marketplace, brands are constantly looking for new methods to demonstrate their commitme