Most clothing brands are joining the 'conscious' bandwagon around the globe, where sustainability is increasingly becoming a priority. But here’s the twist: not all that is green is gold. GREENWASHED THREADS is a paradox that brings together 'conscious' fashion and the reality of greenwashing, let’s fix this rising dilemma. We’ve all seen it before and now—brands that proudly boast about their eco-friendly credentials while their practices tell a different story. From recycle

In our modern age, where sustainability is not merely a trend —but a necessity— there’s a new buzzword in the market: GREENWASHING. But, before you jump to conclusions, let's reconsider greenwashing, what it truly is for, and why it might be the overlooked icon of the fashion industry. Greenwashing frequently gets a bad rap for being deceptive, but let's turn the tide. In an ever-changing marketplace, brands are constantly looking for new methods to demonstrate their commitme